Ryan Joe contributedOne of Google’s key ad executives is riding off into the VC sunset. Sridhar Ramaswamy, SVP for ads and...
featured
Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating...
AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting.So exciting, in...
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
As the traditional holding company model declines, new models are rising as competition.While the “big six” – WPP, Publicis Groupe,...
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded...
Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion.It’s the biggest deal in...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Advertisers are moving over the top.Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according...
Wunderman global CEO Mel Edwards has big shoes to fill.Last Thursday, the CRM and digital agency said it would replace...