Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard ZeilerWarnerMedia’s president of ad sales, Donna Speciale, is...
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LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline...
The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers...
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing...
If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch.What started...
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While...
LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock...
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...
Havas isn’t facing the same pressure to grow as other holding companies are.The privately-held agency network, owned by French media...
At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) – Google’s answer...