Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP...
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Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s...
At Disney, no one messes with the Mouse.The brand is extremely protective of its reputation among consumers, one largely built...
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May.LinkedIn buried the announcement...
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is...
Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at...
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with...