Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and...
FirstParty
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and...
When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go...
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data...
Navigating privacy issues with first party data is a hot topic right now, and the Interactive Advertising Bureau New Zealand...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their...
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday...
Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All...