Last fall, in celebration of the 95th Annual Macy's Thanksgiving Day Parade(R), Macy's launched its first-ever NFT series with a...
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Activision Blizzard has once again teamed with skating legend Tony Hawk to release its special scratch-to-win skateboards which offer prizes...
The band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series "Guy On...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...
By Margot Miller, Brand Content Manager, Adikteev Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult...
Auckland-based studios M Theory and Oddboy (partnered with Sony Interactive Entertainment) bring to life the first installment of the highly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft...