Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength”...
Getting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vying For Connections CTV may be going programmatic,...
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination....
In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more...
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years...