Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crushin’ It Because Microsoft’s proposed acquisition of Activision...
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Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief...
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to...
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex...
Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped...
With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond...
The number of disabled people worldwide is 15% of the population. And that number is expected to rise due to...
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought...
Tremor International has been on a journey to rebuild its biz with assets on both the buy and sell sides...
Jackie GuariniCMOJackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a...