Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
Getting
Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years...
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
Netflix's ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs...
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype....
Fetch, best known as a tech-forward pet insurance company, is dipping its toe into another category entirely--craft beer--as a way...
We are familiar with seeing content creators and influencers in our social feeds. It may seem as if brands are...
Outstream ads, better instream ad targeting and more interactive user interfaces are just a few of the latest developments making...
Taking out two of the top accolades, eight Golds and a raft of Silvers and Bronze at the prestigious 2023...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because...