The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular...
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Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
Peacock is bringing the magic of the big screen to small screens. Last year at NewFronts, Peacock rolled out two...
Companies are relying on AI to help them treat their current and prospective employees more like their customers. Despite layoffs...
Hospital-bound children often can't get out and experience the trappings of the holidays, so Kia America brought the season to...
Spark NZ, Colenso BBDO, Assembly and five Kiwi creatives have teamed up to showcase the creative potential of Spark’s new...
As a kid there's nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out...
It's hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday's tip-off with a new...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up Anchor Podcast advertising is in growth-stage purgatory. Consumption...
Following its $ 43 billion merger in April, Warner Bros. Discovery has already taken several cost-cutting measures, with CEO David...