Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to...
Brands are turning to new ad formats for help moving down the funnel with their streaming campaigns to achieve outcomes...
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera,...
This coming year’s privacy changes probably present the biggest change digital advertising has ever faced. But not enough marketers are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ring Airer Netflix is paying more than $...
Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within...
The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy...
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added...