Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it...
Google’s
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits...
When we last checked in with Google for its quarterly earnings in Q3, it was printing money. And in Q4,...
Despite a year that saw it contend with the disruption caused by a global pandemic, threats from regulators and the...
Google’s announcement on Monday that cohort-based advertising can be nearly as useful as third-party cookies raised a few ad tech...
Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic),...
Parler, the social media platform that's become popular among conservatives in recent months, has been removed from both major mobile...
Google wrapped up its 2020 Year in Search, and it's starkly different than in years past, just as 2020 has...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....