Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
Google’s
Google is in the middle of its quarter-life crisis. The 25-year-old company is in its biggest legal trouble yet: The...
Advertisers are laser-focused on the seismic shift happening next year with the deprecation of third-party cookies on Google Chrome. But...
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for...
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick...
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution...
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...
Google's early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a...
The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse...
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated...