Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
GroupM
Agencies are dying?Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’s GroupM, who said Monday he...
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...
If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher?Agencies and marketers...
Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO...
US cable TV networks are being strangled by cut cords.Research firm eMarketer lowered its US TV ad spend forecast for...
Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow...
Advertisers want measurement that assesses video brand safety.And the latest beneficiary of that need is OpenSlate, a video analytics company...
At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...
WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media...