Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeartProgrammatic IHeartMedia will acquire Voxnest, an audio tech company that provides...
GroupM
COVID-19 has had an outsize negative effect on GroupM than on the rest of parent company WPP’s business as clients...
Former Xandr exec Kirk McDonald will join GroupM as its CEO for North America, the company said Tuesday. McDonald, who’s...
Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as...
The ad market will pay for the United States government’s late lockdown in response to the coronavirus pandemic, according...
Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize...
GroupM has a new global boss.Christian Juhl, the former global CEO of Essence, was named global CEO of media buying...
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders,...
Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has...