The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye...
GroupM
A senior promotion has been announced at GroupM, with Claire Butterworth named as Interim General Manager of Investment. Butterworth will...
GroupM launched a tool in beta on Monday designed to help marketers determine the potential ethical risks associated with a...
Every year, StopPress asks players in the local industry for their reflections on the year that was. Here’s what Chris...
Not many companies would say 2020 was great for business. But GroupM's global end-of-year forecast found that things weren't quite...
GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeartProgrammatic IHeartMedia will acquire Voxnest, an audio tech company that provides...
COVID-19 has had an outsize negative effect on GroupM than on the rest of parent company WPP’s business as clients...
Former Xandr exec Kirk McDonald will join GroupM as its CEO for North America, the company said Tuesday. McDonald, who’s...
Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as...