GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains...
GroupM
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in...
GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to...
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been...
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from...
As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...