Despite ad tech consolidation, the Lumascape isn’t shrinking, and it’s tough even for agencies to help their clients find the...
GroupM
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick...
Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech...
GroupM said Wednesday that Wavemaker global CEO Tim Castree has been named CEO of GroupM North America. Castree does not...
Even before WPP’s restructuring announcement Tuesday, the holding company had already merged digital agency VML with creative agency Young &...
What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4.The holding company he...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...
The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday.Some of...