The ad market will pay for the United States government’s late lockdown in response to the coronavirus pandemic, according...
GroupM
Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize...
GroupM has a new global boss.Christian Juhl, the former global CEO of Essence, was named global CEO of media buying...
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders,...
Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has...
Despite ad tech consolidation, the Lumascape isn’t shrinking, and it’s tough even for agencies to help their clients find the...
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick...
Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business...