GroupM Global Year-End Ad Forecast Is ‘Less Bad’ Than Expected

Not many companies would say 2020 was great for business. But GroupM’s global end-of-year forecast found that things weren’t quite as bad as expected, especially compared to the dire outlook of the media investment company’s mid-year forecast. According to the just-released global report, “This Year Next Year,” advertising weathered the storm relatively well. Revenues declined…
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