Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
GroupM
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear...
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month,...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
Although GroupM has invested aggressively in programmatic and data-driven marketing technology, Chairman Irwin Gotlieb still adheres to the importance of...
GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
Agencies are dying?Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’s GroupM, who said Monday he...
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...