At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...
GroupM
WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media...
It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology.Since its inception, the...
Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps.But the...
GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...
A few weeks ago, WPP initiated Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...