Slow-loading ads are still a perennial problem for publishers.Wise Publishing, a Toronto-based publisher of personal finance content with around 5...
header bidding
Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
<!-- --> This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers...
The in-app header bidding space is gathering momentum – but not fast enough for AppLovin.The mobile ad network has acquired...
Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday.Rubicon Project is still in...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by...
Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency...
Facebook is hopping into in-app header bidding.Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All...
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header...