There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would...
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We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours...
Historically, there has been an argument that women's sports were not profitable, with a perceived lack of demand. Recent events...
In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are...
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming...
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners....
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It...
In less than a year, as generative artificial intelligence has grown from a fringe pursuit to an object of mainstream...