Four years ago, independent media agency Horizon Media took stock of the work it was doing for clients and realized...
Horizon
PlayStation New Zealand has launched the highly anticipated sequel of the world-renowned Horizon series, Horizon Forbidden West and is bringing...
Social distancing has arrived in the metaverse. Meta said Friday that it added a Personal Boundary feature to Horizon Worlds...
While Facebook's corporate rebranding to Meta was the biggest news to come out of the Connect 2021 virtual event in...
A slew of agencies have inked a partnership with Profitero, a performance analytics firm that helps brands, particularly ones in...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year....
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...