“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
identity
Prebid hired Mike Racic as the industry group’s first president. Although Prebid maintains a small group of full-time engineers and...
The post Demonetizing The Disinformation Merchants; NBCU Does Identity Deal With Dentsu appeared first on AdExchanger. AdExchanger
As Kiwibank celebrates 20 years, it is marking the significant milestone by revealing a new brand identity. Kiwibank chief executive...
//www.youtube.com/watch?v=BSl_vhs5A40 AUCKLAND, Tuesday: Design agency ThoughtFull – working with external partners* and internal Kiwibank teams – has created a new...
The Ad Council celebrated Valentine's Day 2015 with the PSA "Love Has No Labels," which went on to win an...
What can marketers do to separate the snake oil from the good stuff when it comes to identity resolution and...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: New Year Identity Resolutions appeared first on...
Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least...
Re-architecting the ad-buying process around more privacy-forward measures for targeting and measurement now that cookies--the industry workhorse--are on the chopping...