"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
identity
By Mathieu Roche, co-founder and CEO of ID5 This article is sponsored by ID5. Identity is making lots of headlines....
Nielsen has unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a...
By Mathieu Roche, co-founder and CEO of ID5 This article is sponsored by ID5. Identity is making lots of headlines....
By Mathieu Roche, co-founder and CEO of ID5 This article is sponsored by ID5. Identity is making lots of headlines....
LONDON, Tuesday: Global media network PHD, part of Omnicom Media Group, has introduced a new mark and refreshed brand identity...
The $ 3.1 billion deal on AdExchanger’s radar this week? TransUnion’s acquisition of Neustar. The deal brings together an identity...
TransUnion has agreed to plunk down $ 3.1 billion in cash to acquire identity resolution provider Neustar from private equity...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
From creative experiential pop-up shops to unprecedented influencer partnerships, the consumer packaged goods industry has continued reinventing its marketing efforts...