Apparently IDFA can move stock prices. Although Facebook had a damned good Q4, with ad revenue up more than 30%...
IDFA
Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself...
Here’s something for an investor to bring up on Facebook’s next earnings call on Wednesday: Apple’s upcoming IDFA changes could have...
For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies...
Facebook’s got its claws out, calling Apple’s move to require an opt-in for the IDFA “an attack on personalized advertising”...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unified Criteo and The Trade Desk might be competitors...
The ad industry is partially pinning its hopes on email as legacy identifiers get knocked off one by one. But...
Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network....