Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to...
Incrementality
The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs...
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch...
This week, AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s...
If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement...
Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the...
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up...
Because of signal loss, brands don’t have many great options to measure the impact of their digital marketing. But incrementality...