Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as...
Industry
The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or...
After seeing an explosion of adoption during the pandemic ecommerce boom, the buy now, pay later space is experiencing growing...
When it comes to climate action, it must be all hands on deck--including the advertising and marketing industry. This morning,...
LinkedIn CEO Ryan Roslansky said during his keynote address on the main stage at Cannes Lions Tuesday that the professional...
CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces...
The bipartisan privacy proposal of the American Data Privacy and Protection Act (ADPPA) has rekindled conversations around the urgency of...
NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is...
By Trent Lloyd, co-founder and head of APAC at Eyeota When it comes to targeting, the ad industry is in...
Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not...