In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their...
InGame
Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Admix, a London-based startup that helps advertisers programmatically place virtual billboards in mobile and video games, announced its $ 25...
Rewarded video is a staple of mobile game monetization. So why isn’t rewarded audio a thing? That’s the question Amit...
AUCKLAND, Tuesday: Parnell-based shopper marketing agency Farrimond and CBD marketing agency Digital Commons utilised the latest in-game technology with their...
While a lot of things will look different about this year's Super Bowl, one thing remains the same--every national in-game...
It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but...
TEL AVIV, Thursday: WPP and adtech startup Anzu have announced a partnership aimed at bringing commonly accepted advertising standards to...