Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like...
InGame
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the...
Although the gaming audience is a lot more diverse than many marketers give it credit for, games are still extremely...
With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: In-Game Advertising appeared first on AdExchanger. AdExchanger
Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing...
Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. When Microsoft made...
In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their...
Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...