Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox...
inventory
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Shortcut Two years ago, The Trade Desk...
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
We’re less than 6,500 hours from the single most significant third-party signal loss our industry has faced: the end of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot...
Google removed "in-stream" classification from the name of one of its video formats. The change comes at a time when...