While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...
inventory
The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on...
Meta, formerly known as Facebook, has introduced new filters for Facebook and Instagram Feeds, giving advertisers in English speaking markets...
The 95th Academy Awards are airing on Sunday, March 12, but Disney is already starting the celebration early with its...
Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about....
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and...
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to...
Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech...
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday....
If brands want to see themselves in the Big Game, they better move fast. Two months after Fox wrapped its...