“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
inventory
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech...
NBCUniversal is for the first time allowing local and regional advertisers to access inventory on platforms including Peacock, YouTube and...
Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad...
Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety...
Facebook expanded on the automotive inventory ads it introduced in January 2019 by introducing the ability for dealers to drive...
Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers can now purchase ads programmatically on the...
After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version...
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...