Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to...
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Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot...
Google removed "in-stream" classification from the name of one of its video formats. The change comes at a time when...
YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies...
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of...
Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...