Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its...
inventory
Why wouldn’t DSPs want to secure the best possible access to OTT inventory through programmatic while accessing the impression commitments...
March Madness is ready to come roaring back, returning with fans for the first time since 2019--and advertisers have already...
It's safe to say different forms of TV make it hard for advertisers to keep track of who they're reaching...
Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory,...
By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational...
Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its...
After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left....
As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate...
Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box...