Last month, the New York Times published a story revealing that many big brands found themselves advertising on YouTube channels that...
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With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies...
Household brands including Lowe's and Molson-Coors have dialed back on diversity, equity, and inclusion (DEI) initiatives in recent months, but...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal...
Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data...
As legendary director Stanley Kubrick once said, a great ad idea in just 30 seconds explains why "some of the...
Google has hit the brakes on its plan to eliminate third-party cookies. Instead of phasing out third-party cookies by default,...
It's about that time ... awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced...
Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling;...