In a tough economy, the retailer's new CMO is touting its fashion credentials and value. Adweek Feed
JCPenney
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks...
Department store chain JCPenney has launched another private label brand, Loom + Forge, as part of its mission to reinvent...
Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and...
Mere weeks after Ulta Beauty and Target unveiled a partnership to create 'Ulta Beauty at Target' shop-in-shops, rivals Sephora and...
After weeks of wrangling and a dearth of bidders, bankrupt JCPenney has finally found a buyer--mall operators Brookfield Property Group...