In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms...
Linear
Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense...
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and...
Warner Bros. Discovery reported its Q2 earnings Wednesday with a $ 9.1 billion non-cash impairment charge, or write-down, on its...
Fox is looking to buck the trends as it closes upfront talks. The company has officially wrapped negotiations, growing volume...
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the...
One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when...
Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in...