You Down With UCP? The IAB Tech Lab isn’t going to let some agent replace it as the de facto...
LiveRamp
According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across...
LiveRamp reported an unexpected boost to Q3 revenue, from $ 160 million last year to $ 185 million in 2024,...
LiveRamp continued a run of strong growth when it reported earnings on Thursday. The company returned to Q4 profitability with...
Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a...
Disney announced integrations with LiveRamp and Experian, which join The Trade Desk’s UID2 as identifiers that Disney advertisers can use...
LiveRamp expanded its partnership with Meta too allow marketers to use its first-party data to measure, optimize and target campaigns...
It’s a bird! It’s a plane? It’s … another industry advertising ID. The European Unified ID (EUID) was launched on...
LiveRamp earned a total of $ 141 million in Q4 2021, up 17% from the same period in 2020, with...
Ad tech companies once gained market share through optimization bake-offs, in agency conference rooms and on the beaches of Cannes....