Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
Loss
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party...
Even though Paramount+ broke 60 million subscribers, it wasn't enough to stop the parent company's stock from tumbling 25% Thursday...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost And Found If you’re wondering what happened...
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The...
If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported...
Pinterest said searches on its platform containing "weight loss" are down 20% since it implemented its ban on ads containing...
There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed...
Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub,...