Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department...
Macy’s
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy's...
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through...
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video...
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
Last fall, in celebration of the 95th Annual Macy's Thanksgiving Day Parade(R), Macy's launched its first-ever NFT series with a...
Department store chain Macy's has launched Own Your Style, which the retailer describes as a new experience to help customers...
USA Network has teamed up with retailers QVC, HSN, Macy's and Lowe's for its new live shoppable competition series, America's...
Celebrating Latinx heritage means honoring the complex tapestry of the varying communities, histories and practices that contribute to the culture....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord,...