Advertisers are moving over the top.Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according...
magna
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...