Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
Making
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Shore decided...
Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics...
Orewa-based design agency, The Brandery, is on a mission to provide a “service-first” approach to its clients. With a keen...
Back in the 70s, English rock band Slade urged us to “come on feel the noise”. And it seems they...
Mobile banner ads have made a major comeback. The sheer volume of requests spurned by programmatic mediation have catapulted banner ads...
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100...
Veteran CMOs are familiar with the following scenario. The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry...
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided...