Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands...
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Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically...
When actor, entrepreneur and venture partner, Kylo Freeman, founded For Them, their mission was simply to solve a common and...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Shore decided...
Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics...
Orewa-based design agency, The Brandery, is on a mission to provide a “service-first” approach to its clients. With a keen...
Back in the 70s, English rock band Slade urged us to “come on feel the noise”. And it seems they...
Mobile banner ads have made a major comeback. The sheer volume of requests spurned by programmatic mediation have catapulted banner ads...