Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $...
marketplace
IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic. The goal is to...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Curated Marketplace appeared first...
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach...
When it comes to travel, a road trip with loved ones is an American tradition. However, it can be frustrating...
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media...
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level...
Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk...
Aerie's latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration...
Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open...