Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct....
measurement
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...
There’s still no magic pill that ties advertising to outcomes.Take Lyft, which can connect metrics to spend in display and...
OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement...
Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky.The chip manufacturer...
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns....
Publishers, prepare yourselves for another Facebook organic reach reality check.Starting Monday, Facebook will finally begin measuring organic page reach the...