There’s still no magic pill that ties advertising to outcomes.Take Lyft, which can connect metrics to spend in display and...
measurement
OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement...
Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky.The chip manufacturer...
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns....
Publishers, prepare yourselves for another Facebook organic reach reality check.Starting Monday, Facebook will finally begin measuring organic page reach the...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
Ever click on an ad by mistake? You and the rest of internet-connected humanity.On Tuesday, Facebook said it’s going to...