NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...
measurement
There’s no rest for direct-to-consumer mattress marketers.“We’re constantly running tests,” said Scott McLeod, co-founder of DreamCloud, a mattress startup housed...
Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday.Carousels, which...
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...
Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct....
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...
There’s still no magic pill that ties advertising to outcomes.Take Lyft, which can connect metrics to spend in display and...
OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement...
Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky.The chip manufacturer...
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...