Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on...
measurement
Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of...
Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said...
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it's back in...
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into...
Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion.The round, announced Wednesday, was...
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I...