TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy...
measurement
For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. A code error...
PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven...
The walled gardens present a major roadblock to consistent, de-duplicated measurement, a group of panelists said Wednesday in a wide-ranging...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn...
Digital ad verification provider Integral Ad Science is now integrated with Pinterest and able to deliver marketers viewability and fraud...
Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in...