Advertising planning and measuring tool Calibre has integrated with MediaWorks and JCDecaux, significantly expanding its capabilities in the Out-of-Home (OOH)...
measurement
AUCKLAND, Today: JCDecaux New Zealand enhances Calibre for measuring airport terminal reach in Auckland, Christchurch, and Queenstown. Integration with LANDMARKS...
The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain...
Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their...
Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered...
2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the...
Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great...
Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in...