Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered...
measurement
2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the...
Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great...
Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers....
The TV industry still can’t agree on the point of panels. They're a necessary resource for measurement, but there's no...
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...