Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of...
measurement
One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality...
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the...
Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention...
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a...
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service...
AUCKLAND, Today: oOh!media NZ has added Retail to the OOH audience measurement platform, Calibre. This aims to provide advertisers with...
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...