As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch...
measurement
For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language...
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal...
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in,...
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with...
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics....
Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some...
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock,...