Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...
measurement
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of...
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny,...
The UK-based ad marketplace announced an additional $ 1.25 million in funding to supplement its $ 3 million Series A...
Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning...
On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million....
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities. The post Claritas Acquires Measurement...
There's no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand...
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns....